No more homeless pets and other exercises in messaging

October 22, 2009 at 12:41 pm Leave a comment

Pet Info

I’m off to Best Friends’ “No More Homeless Pets” conference this weekend — tragically being held in Las Vegas. Why are so many animal welfare organizations holding their events in Las Vegas these days? (I actually know the answer — it’s cheap. I was just whining.)

Best Friends is the no-kill group that virtually never utters that phrase. Don’t get me wrong, though, I love “no more homeless pets.” It’s great messaging, and if you’re now thinking I’m a little on the word-obsessed side, well, yes. I am.

EndPetlessnessThat’s why I’m also head over heels in love with the Oregon Humane Society’s campaign to “end petlessness.” (Click to view image in full size.)

I commented on their Facebook page how much I admired them for coming up with that one, and they said it had been developed for them by ad agency Leopold Ketel & Partners. Talk about turning the usual messaging upside down!

I’ll definitely check in from the conference this weekend. I might try liveblogging, if I can hook up to the Interwebz… it’s always iffy. And if you’ll be there, shout out in the comments!…

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